YOUTH GAMING

Video games are something that started in the dark-dwellings of the arcades to the stadiums as a billion dollar industry with its own sport.

Evolution of Gaming

The medium has grown from giant arcade cabinets, to small home consoles like the Atari and Yes, to personal copters and similar console with the same graphical power.

Graphics hav evolved from tiny 8-bit sprites to motion captured avatars that resemble real people. As such, its importance in entertainment has grown immensely, with millions of dollars being spent to develop single titles every year.

OAKLEY x HYPEBEAST

Market research was done through a partnership with Hypebeast. We researched on history of gaming, genres, cultures, and market cap. We had discussed and met with professional E-sport players to understand the problems and needs.